Switzerland's Circular Economy: Is There a Gap Between Intent and Action?

In a recent interview with Zürcher Studierendenzeitung, Sarah Gomm and Clara Brügge, both doctoral researchers at ETH, discussed the findings from the 8th wave of the Swiss Environmental Panel, a research project hosted by the ISTP in collaboration with the Federal Office for the Environment. This study explores Swiss citizens' attitudes and behaviors regarding the circular economy. The data showcases that the circular economy concept enjoys widespread support among the Swiss population and resonates with individuals of various political orientations and environmental attitudes, not just those leaning politically left or green. However, it also reveals a pronounced gap between their stated support and tangible actions.

As project coordinators for the Swiss Environmental Panel, Sarah Gomm and Clara Brügge emphasize these insights: The core takeaway is the discrepancy between intention and action. Sarah Gomm highlights that despite the universally recognized benefits of a circular economy, the allure of new products remains deeply embedded in people's minds. Costs are another decisive factor. Clara Brügge points
out that intention-behavior gap is driven by financial considerations. While many express support for repair obligations, the cost of repairs, for example for smartphones, can serve as a deterrent. Moreover, the preference for new products over used ones is often driven by minimal price differences and perceptions of greater durability.